Collier County Lodging and Tourism Alliance

Our Mission


The mission of the Collier County Lodging & Tourism Alliance is to provide a forum to affect regional issues of mutual concern to lodging industry members and the Naples community. The non-profit organization is dedicated to ensuring the successful marketing of the greater Naples area as a premier domestic and international destination.

Working together, members will establish informational programs that enhance the standards of ethics and operations for the Naples area accommodations industry. The Collier County Lodging & Tourism Alliance will encourage coordinated efforts with other community and industry organizations to ensure a satisfied approach for the mutual benefit of all tourism-related establishments in the greater Naples area.